'Dirty Heart' Draft 2.5

This is our 3rd draft of 'Dirty Heart' but we have chosen to name it Draft 2.5 as not much as really been changed since the second draft. As you can tell we have chosen to keep the colour scheme we had going before after taking a consensus vote with the class. Our class of fully professional media students all decided that we should stick with the bright colouring so that our music video would attract a younger audience. Children usually prefer things to be quite colourful as it reminds them of crayons and drawing and fun or that is what I like to assume.

Still having no problems with the cinematography or the editing. The main problem I was would point out with this draft is the background noise that I can contiuously hear. I do not know if this is a problem that you, the examiner, have noticed but I have and therefore I will have to go back and change it.

I'm not too sure about the black frame around the music video. This was, despite what you may believe, a concious decision that Sarah and I made during the post production process. This was because we wanted to give our audience the feel of being in a cinema while watching our video. As if this were in fact a mini film as opposed to a music video because of the narrative. We wanted to replicate this sense of being in a cinema, excited to get past the adverts and onto the film itself. This is why there is a black frame encircling the video but I am unsure as to whether or not I like it. It may distract from the actual music video and make it look unaesthetically pleasing and/or unprofessional therefore quite tacky.

I shall post the finished draft soon.

Designing the 'Villains' cd

It's not the most visually appealing CD design or the most realistic but no one can say that I didn't link my Digipak to it because I did. You may (or may not) have noticed that I used the same text on my CD as I did one of the pages of my Digipak. This was because I wanted to make the CD different to the boring, plain silver one as shown in my Digipak drafting and because I wanted it to be relevent to my Digipak. And thus I created this design.

 

Isn't it swell?

Marketing Campaign Poster

 

It's not perfect and it most certainly isn't very professional but i've finally finished my final draft of my Marketing Campaign. I had to choose links between the poster, digipak and music video very carefully but I think I have succeeded in subtly bringing them all together. The 'black heart' figurine and black house is representative of the music video and the three superheroes are representative of my Digipak. I won't say that I am happy with the final thing because i'm not but I am happy that i've finished it in time.

 

If there are any last minute suggestions on things I could be able to improve on or add to it then please let me know below so that I can post an analysis of the final thing with my final digipak later this week and not have to go over it a few days before the deadline.

 

Feedback will be deeply appreciated.

Marketing campaign drafting.

 

 

Our Marketing campaigns must have links with our music video and our Digipaks. The first link I could come up with was the use of the superheroes in the Digipak as shown above and I do have an idea for how to link it to my music video. I would have immediately followed this idea up if I hadn't been in the common room where youtube is not allowed. I shall explain later but till then here is a 1st draft of sorts of my marketing campaign.

Star Image

Original Digipak Photography

What do you guys think?

I don't know what to think. I don't know if I like this for the final idea.

Two more pages of my digipak completed.

I wasn't sure as to whether or not I should decorate/design the CD or not but I decided to add some minor things to the CD to make it more visually attractive. As you can tell (or you may not be able to tell) the 1st page was not planned at all. I had hoped I had taken more original photography photos for my digipak to last the entire thing however after having sorted through those I couldn't use or were of no use I found that I had about 7 pictures left over and that means that I couldn't complete some of the ideas I had in mind. Bearing this in mind I improvised with the photos I had and a little website called fontmeme.com. Font meme has been an absolute life saver. I have forever in it's debt. I am now on the final page of my digipak and should hopefully be completing it by the end of the day.

I do need suggestions though. Any suggestions in the comment section would be most appreciated. :)

'Dirty Heart' Draft 2.

This is the finished second draft of our music video to 'Black Heart' by Stooshe. Now renamed 'Dirty Heart' by The Machine Ate Florence. These are the actual completed narrative shots that we intend to use for the final piece.

Speaking as analytically as possible about the piece I would have to say that there will need to be changes made to some of the shots in regards to mise-en-scene. Lighting, prop and costume may need to be attended to as each hold significance which (in my opinion) is not being made obvious. I may consider making the narrative shots black and white with only the respective emotion colours being shown however this may also take away from the symbolism of the shots to do with weather and lighting.

The lighting will need to be ammended as soon as possible. I hate that during Sarah and Ben's fighting scene there is yellow lighting. On the other hand a convention of Pop music videos is for everything to be bright and tampering with this may subvert that convention to a point where our audience will find it tedious, unappealing and/or boring.

Aesthetically I think the individual shots have been filmed quite well. There is no visible shakiness that I can see and shots seem to be appropriate for the lyrics and music. I love that we have tracked Ben walking up to the house during the slowest section of the song. This is almost as though time is running out for Ben and his power over the girl's is slowly diminishing with each step as the music is getting slower and slower. Then when the music picks up and he is the house it is apparent to the audience that he is about to be confronted and therefore the girl's gain all the power. This makes me very proud of the editing.

The editing so far is pleasing. I dislike how uninteresting my scene with Ben is (the scene where I cower into his shoulder) because the editing is almost too plain. I wish we could have found a more interesting way to display these shots.

An idea for my third digipak page.

I'm not sure if i'm going to continue with this idea but I thought I would put it up to ask for your opinions. Please note that my feelings will be bruised if you hate my editing.

A sneak peek of my Digipak.

Here are two sides of my Digipak design. The 1st image is my front cover and the 2nd image is the back page. Seeing them both together I have noticed that the change of background colouring may need to be sorted as it could potentially be marked as a theme continuity error. I also realise, now that i'm uploading these pictures, that this is the first that i've mentioned about my changing of the album's title.  Originally the album was going to be called: 'Monsters' because of a lyric in our song choice 'Black Heart' by Stooshe however after working so closely with Sarah on Digipak ideas I decided to take a different route so that the examiner could differentiate between her work and mine. My album is now called: 'Villains' hence the (awful) heroes costumes. My target audience for my digipak would be females within the age ranges of 13 - 19. If we look at the grander scheme of things I could also suggest that although my digipak is aimed at these particular ages that is not to say that it will not appeal to older generations. The potential for my digipak to expand to women in their early 20s is possible as showing young girls as indepedent 'super heroes' will appeal to feminists and single women. This is not to say that women in relationships will not buy the product but women who are single will relate to independence and therefore seek to see other women (in this case band members) being proud to be independent.

To round this post off for you examiner here is a little game. The name of the game is 'Guess the reference'. If you are an avid musical watcher then perhaps you have already guessed the references. If you haven't then here is the fun part. Each of the track names is a reference to a specific musical. There are two fairly obvious ones and nine fairly unobvious ones. Write below if you've guessed them all. Good luck.